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Target unveils new scaled-down store in College Park | News

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Target unveils new scaled-down store in College Park

COLLEGE PARK, Md. (WUSA9) -- One of the nations larges big-box retailers is making news by going small.

Target opened the first scaled-down Target Express store in the Eastern U.S. Wednesday in College Park. The store is about one-tenth the size of a normal store, but stocks much of the same merchandise at the same prices.

The retailer is experimenting with small-format stores seeking to solidify its brand loyalty with millennials who are increasingly attracted to urban areas and turning their backs on traditional suburban shopping.

The store in College Park is directly across Baltimore Avenue from the University of Maryland. A second store in the D.C. area is planned for Rosslyn, Va. later in 2015.

"It's definitely a good idea," said college sophomore Emily Cevallos, as she viewed the store for the first time.

"We're trying to get into dense populations that a normal sized Target would not fit into," said store manager Jenee Naylor.

Target has also recently announced a partnership with CVS to run the pharmacies inside Target stores.

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